Alexa+ review: the AI personal assistant for your home and family
Answer in brief: Alexa+ is the best AI personal assistant for hands-free help at home. Amazon documents it booking restaurant reservations, booking rides, scheduling home repairs and turning emailed school schedules into family-calendar events, all by voice on your Echo. It is included with Prime, costs $19.99/month on the Standard plan without Prime (US), and has a free, limited version on Alexa.com and in the Alexa app. It ranks #6 overall.
Top pick for households: Alexa+ with Prime. Prime members get full Alexa+ across compatible Echo, Fire TV and tablet devices, Alexa.com and the Alexa app at no extra cost.
Last updated November 9, 2026. This is independent research based on Amazon's Alexa+ page and Amazon announcements. We did not test Alexa+ hands-on.
Errands handled out loud
Amazon says Alexa+ routes each request among Amazon Nova and Anthropic Claude models through Amazon Bedrock, choosing the best model for the job. For everyday life that means doing things, not just answering. Amazon's examples include booking a dinner table through OpenTable, booking an Uber for someone and texting them the plan, arranging a repair through Thumbtack, and adding emailed school schedules to the family calendar. Alexa+ also remembers context so you don't have to repeat yourself.
What's new: Update 12
Amazon says Update 12 lets Alexa+ handle several actions in one request, such as "change my dinner reservation and message the babysitter". It can also build structured research reports and walk you through problems step by step. It arrives first on new 2026 devices, in English for US accounts, and then on existing Alexa+ devices.
Who it fits
- Families who want a shared assistant for calendars, shopping lists and reminders.
- Smart-home owners who want natural voice control.
- Prime members, for whom Alexa+ costs nothing extra.
Why it stands out
- Built for the household: it learns your household's preferences and routines.
- Broad device support: most Echo devices, compatible Fire TVs, Alexa and Fire tablets, 2021 to 2026 Samsung TVs with Alexa built in, and select Bose devices.
- Add-ons such as Spotify, YouTube and Peacock through the Alexa+ Store.
Honest drawbacks
- Echo devices have no free tier. You need Prime or the Standard plan.
- Some older Echo devices stay on the original Alexa, including the Echo Dot 1st Gen and Echo Show 1st and 2nd Gen.
- The newest features roll out first in English for US accounts.
- It is weaker for desktop productivity work than ChatGPT or Claude.
Pricing
| Plan | US price | What you get |
|---|---|---|
| Prime | Included (Prime is $14.99/month) | Full Alexa+ on compatible devices, Alexa.com and the app |
| Standard | $19.99/month | Full Alexa+ without Prime, plus 1 TB of Amazon Photos storage |
| Free | $0 | Limited daily use on Alexa.com, the app, Fire TV and Alexa tablets |
Best alternatives
- Siri AI: the better choice for Apple households and CarPlay.
- Google Gemini: AI Pro includes Google Home Premium (Standard).
- ChatGPT: better for planning, writing and recurring tasks.
Alexa+ FAQ
Is Alexa+ free?
It is free with Prime. Without Prime, the Standard plan costs $19.99/month, and a limited free version runs on Alexa.com, in the app, on Fire TV and on Alexa tablets.
Does Alexa+ work on my old Echo?
It works on most Echo devices. Some first-generation models, and the Echo Show 2nd Gen, keep the original Alexa.
What AI powers Alexa+?
Amazon says it uses Amazon Nova and Anthropic Claude models on Amazon Bedrock.
Sources
- Alexa+ on Amazon
- Alexa+ now available to everyone in the US
- How Amazon rebuilt Alexa with generative AI
- Amazon's Alexa+ launch event coverage
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